Unit 57 Photography Planning

Task 3- Photo Proposal

The Proposal:

Learner Name: Jamie Heron

Unit & LO: U57 LO3

Tutor: Richard Evans

Title: The plummet into addiction. 

Background:

When I first read the brief for this unit I knew that I wanted to take it into a personal route, so I thought about something personal which I could translate into 3 or 4 photographs and create a story with, that's how I chose alcohol. I have friends and family members who regularly drink alcohol and I remembered a funny story of one of my friends first time drinking. So I decided to take that story and evolve it into a darker story of how someones first drink led them into addiction. These photos will fall into the docu-drama style because I am re-enacting a past experience from my life.  Once I decided that I wanted to shoot documentary styled photos I went through ideas until I remembered the story above, I knew that if I shot the photos right that I could tie in different elements with the narrative and create a thought provoking piece of work, it's also an easy story to tell within 3-4 photos because it is not over-complicated. I am going to use real alcohol to capture the tone of the story but this is also a risk because I do not want my subjects getting intoxicated to the point that they cannot continue with the shoot. 

Scenario: 

The narrative I intend to tell starts with a photo of a young teenage boy pressured into having a drink with a few friends, the next photo finds the same boy passed out drunk on the floor surrounded by empty bottles and vomit. The third photo shows the boy arguing with a relative/close friend about his latest behavior. Finally the fourth photo shows the boy on a street corner homeless and drinking. Once the photos are taken I plan on taking away colour from the photos, in the first photo the lighting will be bright but as the photos and story progresses the light will be replaced by darkness until the final photo where everything will be black and white to fully show the fall into addiction and the overall mood of the characters. 

What is the intended objective/goal:

I am hoping for my photographs to create social awareness about drinking, obviously this doesn't happen everyday but it does happen, some people just fall into an addiction and it is a sad fact about life. I incorporated this into my idea because I wanted to do something documentary related and I chose the theme time and this story goes along well with time because it tells the story of someone's fall into addiction. If I didn't consider these facts then I could risk offending people and also not capturing the right mood with my photographs. The outcome that I am hoping for is to raise awareness of how people fall into addiction and the consequences for the people involved. 

Target Audience:

The target audience for my project varies from young adults all the way to senior adults, anyone at any time can get addicted to something such as drugs or alcohol. This fact could generate the most with the young audience, so this is why I will use them in my photos. By targeting my audience I can bring more attention to my work from people who will actually find it interesting. I could ensure that I reach my target audience by advertising my work in community's where young people hang out or even post it on social media websites. The characters involved with my story is a young teenage boy called Mark and his father David, he comes from a broken home and is surrounded by bad influences. I feel like the target audience I am trying to reach can relate to this because it is common in this area. 

Schedule and Budget:

Deadlines are really important in keeping you focused, if you know a piece of work has to be handed in on a certain day you feel more inclined to complete it, without deadlines you could just let all your work build up and never hand it in. To break down my idea into a time-frame I would decide one day where I would take all of my photos and make sure it is before the deadline that way if anything goes wrong I still have time to correct the mistakes. Some of the challenges I could face include people being unable to make the shoot and faulty equipment. I have created a mood board to show my vision and the mood that I am aiming for with the photos, I have also created a risk assessment to outline any potential risks when shooting and also a schedule for all the people involved so they know when they are needed. I took test shots so I have a clear vision of what it is I am aiming for, so that once the day comes when I shoot I know exactly what I need instead of struggling and taking random shots.

Mission Statement:

I am hoping for my photographs to create social awareness about drinking, obviously this doesn't happen everyday but it does happen, some people just fall into an addiction and it is a sad fact about life. The narrative I intend to tell starts with a photo of a young teenage boy pressured into having a drink with a few friends, the next photo finds the same boy passed out drunk on the floor surrounded by empty bottles and vomit. The third photo shows the boy arguing with a relative/close friend about his latest behavior. Finally the fourth photo shows the boy on a street corner homeless and drinking. It is important to the brief because the way I will shoot the photos will be a documentary style and the theme for them will be time. This story is personal to me because I know people close to me who have fallen into addiction and it has effected their lives in one way or another. I want my photos and story to feel authentic and real, not fake and uninspired.

						Risk Assessment – Check List
				Distribution Production Company Jamie’s Photography Type of Production Photography Title of Production Decay into addiction Date or period this Risk Assessment covers Fr:20/3/14 To:3/4/14 Producer(s) Jamie Heron Location address and Contact No. 6 Alkine Walk

 

HAZARD		HAZARD
Access		Machinery
Animals		Manual handling (attach specific assessment)
Audience / General Public	Y	Mines / excavations / caves/ tunnels/ quarries
Communication Failure		Noise (attach specific assessment)
Gas / Compressed gas		Person with special needs / vulnerable persons
Confined space		Physical exertion
Derelict buildings / dangerous fixtures		Radiation
Electricity / Power		Speed
Fire / Flammable materials		Cleanliness
Slips, Trips, Falls		Vehicles / off road driving
Broken Glass		Violence / Public disorder/ Protest
Hazard substances/chemicals		Water e.g. lake, pool, etc
Extreme heat / cold		Weather
Hostile environment		Working patterns / working hours
Inexperienced performer or children N.B. for children, risk assessment must be provided to parents or guardian		Working at heights
Lifting appliances / machinery		Public Spaces
Traffic
Other (specify)

Details of Activity
Hazards Identified and Risk Arising One of the photos needs to be taken outside in a public area. Members of the public could walk past the shot and ruin it	Risk Assessment and Proposed Precautions  Take the photo when there is not a lot of people around, if there is someone else in the photo get a release form signed
I have read the above and am satisfied that: ·       It constitutes a proper and adequate risk assessment in respect of the programme activity and that the precautions identified above are sufficient to control the risks. Adequate arrangements are in place to communicate the risk assessment findings and to co-ordinate the safety arrangements of all those affected, e.g. site owners, engineers, contractors, freelances, resource, etc
Signature of Producer(s) J Heron   Name (Printed) Jamie Heron Date: 21/3/14
Signature of Tutor ……………………………………  Name (Printed) ……………………. Date …………………………………
A Safety brief will be given every morning when shooting to ensure the safety of the crew and actors